Since Apple announced iPhone 4 people have been talking about the next generation phone iPhone 5. People though it will be introduced in the market soon but this did not happen. It was thought because iPhone 4 when launched had some problems in it and was not a perfect smartphone. Apple had to recall a lot of phones due to this problem. But soon Apple managed to clarify this issue and iPhone 4 which people thought was a failure turned out to be a successful phone.Now people are waiting for iPhone 5 but it is still not out. Some thought it will be out in the first quarter of 2011 while others said it will be out in the 2nd quarter. All rumors were proved wrong. Well no doubt Apple is one of the best companies in the world and its smartphone is a big success then why is it delaying iPhone 5. Let us discuss some of the reasons behind it.The very first reason behind why iPhone 5 is not getting launched is iPhone 4. It is perceived by many that Apple wants to achieve a mileston e of sales before it releases iPhone5. Therefore, it delayed the launch of it. This is clear from late introduction of iPhone 4 this year in different countries of the world.The next big reason is thought to be launch of other competitor mobile phones. HTC, Samsung and Motorola all have launched excellent phones in the market just at the time when iPhone 5 was about to get released. It means Apple is waiting for the focus of people to change from those smartphones first and then come up with its latest gadget. If this is so it is really an interesting marketing strategy by Apple. Because capturing customers is the only thing that matters to every mobile phone manufacturing company.Experts also think that Apple wants to bring something extremely attractive and unique in the market once again and that is why it is taking its time in delivering the best to the world. It is working on apps and features that will take the users experience to new heights. It is again in rumors the se days that iPhone 5 will be launched in September. It is said so because of the statement from Swisscom's Executive which is Apples official partner in Switzerland. This rumor is also supported by Verizon because they have starting clearing their iPhone 4 inventory to make room for iPhone 5.Whatever the reason is but it is true that the delay is now annoying people and making them more curious about the next generation phone by Apple. People now want iPhone 5 to be launched or at least they want Apple to release the pictures, specs and features of this smartphone. If Apple releases this amazing and most awaited phone there is no doubt that there will be huge lines of customers outside Apple Store's.
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